I've watched it twice now; it is satisfying, because it vindicates the work I've been doing and reporting on in this blog. It's also daunting, for the same reasons this project is daunting.
His main point is something that's been coming up for me a lot lately: that industrial-age management is about value extraction, not value creation. Start-ups use scorched-earth policies to get to either acquisiton or IPO; the goal is to make a company to "flip," not to create something lasting where you want to work. It's the short-term-thinking approach to business.
He observes that growth as result of business activity is fine, but growth as a requirement is a distortion. We need to get closer to value creation, and further from value extraction.
Capitalism is often presented as a populist system, but Rushkoff describes how capitalism was a reaction of the aristocracy to the rise of the middle class via the bazaar, which was brought to Europe from the crusades in the 1300s. Corporations were created by kings as a way to grant monopolies supported by the royal armies (which could crush anyone opposing the extraction of their resources).
He declares that we need a new operating system for business, not this one that is 400 years old and based on control by the aristocracy. Apparently his book has suggestions and ideas for this new operating system.