When I was writing computer programming books, it seemed like anyone who could put one word after another could get published. Indeed, the ability to understand programming
and have the most rudimentary writing ability was rare enough that it was a pretty good publishing opportunity.
Apparently this is nothing compared to business books. Exactly how many thousand new business books are published every year seems to be a matter of dispute, but there are definitely thousands. Which is crazy, if you think about it, but I guess the temptation is too great: you can charge like it's a programming book, and if it hits the jackpot you can sell a lot of these expensive tomes.
There are way too many mediocre-to-bad business books to waste time reading and writing about them. It can be downright depressing to dwell on these books, and on the business model that produces them. But sometimes there are compelling reasons to give a negative review. O'Reilly, for example, has been trying to build a business-book division and they get desperate for reviews. So
I wrote one in which I lamented the poor editing of one of their texts, and and also pointed out the flaws in their business strategy. I suspect they'll give up on me, but I have already given up on them; despite their stellar beginnings in publishing computer books (which they've managed to mostly ruin), they have been unable to put out anything but mediocre business books right from the start. Whereas we (long ago) used to get excited about each and every O'Reilly programming book, now, if they publish a business book, my immediate expectation is that it won't be worth reading.
My policy now is to try to find, through reviews and recommendations, the books that promise to be great, and to put them down partway through if they don't pan out, and forget about them. There's not enough time, and there are too many books that are actually great, to waste time on ones that aren't. And there's no need to give any publicity to books that I don't love.
Nonetheless, I feel compelled to review
The Wall Street Journal Essential Guide to Management because I got hooked by
their promotional article and wrote about that. To prevent you from rushing out and buying the book I want to convey the actual experience of reading it.
The article was a brilliant piece of marketing, which suggested that the book was going to be as revolutionary and forward-thinking as the article. Unfortunately, most of the book was backward-looking and not terribly insightful, unquestioning of most of the "wisdom" of its forbears. Indeed, it isn't until halfway through the book at chapter 8, "Change," when you begin hearing the voice of the article and things get interesting (this makes me wonder whether this was a stalled project that Alan Murray took over and finished).
What you get for this 17$, 200-page small-trade paperback is a picture of what management is
now, some observations that things are changing, questions about where they are going, but little insight about what that might be. The book is easy to read; not a bad introduction for management for the newbie. But there's no real visionary thinking here -- indeed, there's virtually no coverage of the groundbreaking literature of the last 10+ years. For example, in chapter 3 (Motivation), he summarizes: "There is mixed evidence as to whether pay incentives improve performance in most circumstances." Clearly, he's never read
Drive or the years of research that fed that book. On page 39, he further exposes his ignorance by saying: "... success at maintaining a high-performing culture requires the use of both carrots and sticks."
In Chapter 5,
Strategy, he parrots: "The old management adage that
you can't manage what you can't measure endures because it is true." And later: "... things that aren't measured tend not to be managed." After a few things like this, it's easy to conclude that he is stuck in the past. (Perhaps it should read, "You can't
execute what you can't measure." It's true that, at various points you need to be able to ask and answer the question "how am I doing?" but does this have to be a "measure" in the scientific sense, a number you can put in a spreadsheet? Or can it just be a feeling without a value, a yes-or-no without an explanation -- does it really matter
why a team member, for example, isn't one you'd hire now if you had the choice?)
In Chapter 6,
Execution, he cites Bossidy and Charan's 2002 book
Execution. If you listened to that book on tape, as I did, it was a marvel of botched execution: Bossidy was clear and understandable, but whenever Charan spoke you might as well fast-forward, it was so mumbled and unintelligible. The fact that they couldn't successfully execute their own book-on-tape spoiled the believability of the book for me. Murray quotes them: "Only the leader can set the tone of the dialogue in the organization," without questioning the cult of leadership. He also quotes Peters and Waterman's
In Search of Excellence, a book in which many of the profiled companies went off the rails within a few years of publication; indeed, Peters and Waterman wrote a subsequent book trying to understand why
In Search of Excellence turned out to be so far off the mark.
In Chapter 7,
Teams, he makes a rather puzzling assertion (page 88):
Moreover, teams have become a powerful tool for avoiding the evils of bureaucracy. The best teams are established to take on a particular challenge and given a limited time to solve that challenge, and then they are disbanded. ... no opportunity for the group to become consumed with their own internal processes and self-perpetuation.
This seems to be pulled from thin air. The "evils of bureaucracy" appear to exist only within the teams themselves, and those evils are solved by evaporating the team before the problems of too much teamness surface. And apparently, a team that works well together should be disbanded as soon as a project is finished. Again, I'm not sure where these ideas came from but I
think there's a lot of literature that disagrees -- and many people who have been on great teams that were disbanded for various reasons (often to try to "infect" other teams with greatness by distributing the members) who would also disagree. And later, on page 92, he says: "Building a well-functioning team can be slow, inefficient, and time-consuming." Wait, what? How do you square that with "throw them together for a project, then disband them?"
Weirdly, chapter 9,
Financial Literacy, was actually rather useful. It was a very short introduction to the insanities of accounting, how there are worksheets that are hidden within companies and groups and very different ones that are made public, sometimes within and sometimes without the company. Also, how you can choose to evaluate things in different ways and so make the company look completely different (leading to the Enron and Worldcom fiascos). After reading this chapter, the open way that Zappos does its books is remarkably refreshing. Zappos seems to be interested in just being honest, while many other accounting systems appear to be trying to hide things.
The last three chapters,
Going Global, Ethics, and
Managing Yourself have a distinctly different feel to them -- more critical, interesting, and insightful than the early chapters in the book. This makes me wonder, again, if it wasn't a failed project that Murray took over, contributing some chapters at the end but not spending much time with the early chapters.
Alas, although this book attempts to be forward-looking (and to sell itself as such), it is hopelessly stuck in the past; a hodge-podge of others' (questionable) ideas with no clear vision of his own. In short, more of the same (albeit summarized), which is what got us here and is not going to get us out.
I read this book so you don't have to.