It's a real brain-twister, on the order of The Management Myth. It's full of profound, disturbing descriptions of the history you sort of learned in school, but filtered through the lens of corporatism and its desires (which makes that history completely different). The world he describes, even though it is the world we grew up in, is not a happy one, and the directions that raw corporatism takes us are not happy.
Reading this story I find myself wondering what the motivation is at its core, especially because the whole system co-opts us into joining it, through a mix of fulfilled and unfulfilled promises.
When you sell something, it "instantly" converts that thing, whether it's something you made or bought or a service you provide, into money. And money, we are told, allows you to get anything you want and that, apparently, leads to happiness. So a transaction is magic: it takes something we have and turns it into our heart's desire.
It doesn't matter how many of the premises behind this myth are untrue. We buy the story: If we do this, we will become happy. And yes, it hasn't worked all those times before, but maybe it will work the next time. After all, they wouldn't tell us the story if it weren't true, so we're probably doing something wrong and this time it will work for sure.
Perhaps it's also the reason that (in this country, anyway) there are so many people who get quite angry if you try to show them anything that disagrees with the myths we've been taught. We have more than one institution that teaches us to deny the evidence of our senses.
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